Ciara Reilly of RED C reveals how some of this year’s Effie Winners score when it comes to measures of effectiveness ...

With the Black Friday and Christmas shopping seasons approaching, Javelin has rolled out a major new brand campaign for DID ...

The theme for IAB Ireland’s Connect H2 2024 conference, which takes place next week, is “Innovate to Elevate” with number of ...

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home With the dawn of 2025, many Irish ...

The 2024 Irish Audio Report, which deep dives into Ireland’s audio habits, was carried out by Ipsos B&A and on hand to ...

The latest wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 9 th -15 th October 2024 and shows that ...

With Irish actor Paul Mescal very much in the news at the moment for his role in Gladiator II, Lidl Ireland and Droga5 Dublin ...

BBH has rolled out a new Christmas campaign for Tesco called “Helping Feed Your Christmas Spirit.” The campaign, which is going out through TV, digital and social, aims to show how the festive season ...

The new campaign is called ‘The Gas Part ’and aims to clarify that, although the company is called Flogas, it also offers electricity, solar and other solutions to customers. The AV, which features a ...

Radio listenership in Ireland continues to hold strong with the average daily audience standing at just over 3.4m according ...

OOH advertising is a key driver of brand success, but like all forms of media, its true value is only revealed through ...

The “Make More Room for Beauty” campaign was first supported in Dublin by an earlier OOH campaign, with the spotlight now ...