The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This era of digital marketing is dominated by reporting dashboards and the mountain of ...

Moving into a cookieless marketing world in 2024 will pose challenges to brands across industries, and B2B marketers are no exception. In fact, given the ongoing digital transformation requirements of ...

Gain buy-in and budget for data projects with Dun & Bradstreet's 'Turning Data into ROI' report, featuring expert strategies, real-world insights, and proven methods to maximize data value and ROI.

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. B2B and B2C public relations arguably emerged from the minds of a ...

In June 2025, the Data (Use and Access) Act received Royal Assent, marking a pivotal moment for B2B marketers navigating an increasingly complex data environment. This legislation goes beyond mere ...

Marketing and selling to the right audience has never been easier: By tailoring digital ads to shoppers' demographic profiles and interests with precision unimaginable just a few decades ago, ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and ...

Discover effective strategies that enhance B2B prospect engagement, increase response rates, and strengthen lead nurturing ...

After seeing how one leak can derail a product launch, I've turned to digital twins: a safer, cheaper, smarter way to prepare a marketing product launch before going live. A marketer's nightmare is ...

In the rapidly evolving world of B2B data-driven solutions, transparency and trust are essential for companies seeking to leverage proprietary data effectively. Three companies—China Trading Desk, ...