Opinions expressed by Entrepreneur contributors are their own. While PR is not, and will likely never be, an exact science, there are certain metrics commonly used in measuring its results. These key ...

In business performance management, effectively distinguishing between key performance indicators and operating indicators is a critical challenge for many organizations. In my experience, however, ...

Do you know the best way to manage performance? It’s a combination of the insights you get from looking back (your lagging indicators) along with those that are forward-looking (leading indicators).