A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...

Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to ...

The company began to market a new product in the 1880s — an inexpensive soap that floated in water, which they christened “Ivory.” The tale of just how the company created this “floating ...

Procter & Gamble's storied Ivory soap saw an opportunity in post-recession frugal consumers: In an effort to save money, they didn't want to buy myriad soaps for different family members. So Ivory ...