Take example #3, with the 13 scientific reasons why infographics are engaging. None of the data goes against in-depth content, and the infographic itself is an example of an engaging, long-form asset.

The infographic, released by JLB Media Productions, also point out that one in four shoppers uses YouTube to search for videos about products they are considering. With figures like those, it's easy ...

Last year, the Pulitzer-prize winning journalist was tapped to edit the first volume of The Best American Infographics, a job that involved poring over hundreds of examples to come up with the 60 ...

For example, the content that today’s marketers create is not the business-centered, product-focused content often associated with B2B product launches. Advertisement ...

Learn best practices to write compelling product launch press releases—and view curated real-world examples published by Business Wire clients.

The infographic provides a look at the various elements of product packaging and how they influence consumers. One crucial element of successful packaging is an icon: "Emotions are often also ...

There's been a shift in the way consumers buy products. Before, marketers had more control over how consumers received information. "Now, the customers are in charge," said J.C. Stites, CEO of ...