For years, social media and video apps weren’t quite able to overtake good old television as Americans’ most-used source for news. That’s finally changed, according to Oxford’s Reuters Institute for ...

Though known primarily for creating Truth Social, the president’s favored Twitter alternative, the company has since ...

Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest ...

Despite social media’s dominance, television continues to command collective attention like no other medium on Earth. Every November 21, World Television Day asks us to pause and consider how this ...

LONDON—A new study from Ampere Analysis highlights the dominance of video short-form content, with data showing that more than 60% of tglobal online users now watch ‘swiping’ short-form video content ...

Once upon a time, TV storytelling was a one-way street. Writers wrote, networks aired, and fans watched. That’s it. But social media came along and flipped the script, turning television into an ...

Going forward this year, expect premium connected TV (CTV) with its long form content to fight neck-and-neck with social media platforms and their short-term video when it comes to media deals they ...