The online travel company is using actual vacation photos and text from real trip reviews to inspire future bookings.

The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...

Working with global creative studio Koto, Tripadvisor drew from the real stories of its globe-trotting users in creating its ...

When Wyndham's websites added the familiar TripAdvisor logo, star rating and review link earlier this year, he says, bookings jumped by 30%. Until now, the hotel brand was getting left out of the ...