OpenAI’s flagship artificial intelligence chatbot — along with the best ChatGPT alternatives like Google Gemini, Microsoft Copilot and Anthropic’s Claude — are all examples of generative AI models.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I address a topic that is quite surprising ...

Generative AI is rapidly replacing Google as the primary discovery tool, necessitating "Generative Engine Optimization" (GEO) to ensure brands appear accurately in AI-generated answers. This ...