One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

One priority for Republicans to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.

The Trade Desk grew by 27% year-over-year in Q3, with revenue now totaling $628 million and net profits up from $39 million ...

CTV advertising continues to drive significant growth for Magnite, CEO Michael Barrett told investors on the company’s Q3 ...

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...

DoubleVerify has successfully wooed numerous former Moat clients, including P&G, Dish, Charter, Inspire Brands, Kellogg's and ...

AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+.

Opera Ads doesn’t use third-party cookies for targeting. Opera monetizes its browser using other signals, including search ...

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan ...

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, ...

This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...