Answer: Co-branding occurs when two or more brand names function together in creating a new product. Examples of co-branding range from credit cards to cereal to automobiles: · AT&T Universal Master ...

Higher recall rate: One study shows that branded content has a 59% higher recall rate than display ads, with consumers saying they are 14% more likely to check out the brand in the future.

When developing branded campaign tactics and visual assets, care must be taken to develop consistent and effective imagery that upholds the brand. Using primary and secondary fonts, colors, ...

Marc Cloosterman, CEO of VIM Group, outlines best practices in structuring brand assets following acquisition. In any acquisition process, brand value plays a vital role. Brand Finance estimates, for ...

SANTA BARBARA, Calif., May 10, 2021 /PRNewswire/ -- From buildings to brands, all things that are built require a strong foundation. With its proprietary Brand Architecture™, global strategic ...

Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what ...

When I first heard about the branding updates, including dropping “IX” (which some thought was the Roman numeral 9), I wondered how it can be called OneCloud, because Avaya doesn’t have a ...

Space Timefill is a nearly 1,800-square-foot cafe inside an aging residential complex in Cheongju, South Korea.

New branding architecture for the Henkel adhesive technologies business serving industrial markets Henkel will introduce a new branding approach for its industrial adhesive technologies business. The ...

In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, ... and a brand ...