This year, the book is celebrating its 25th anniversary. Over the past 25 years, the digital landscape evolved dramatically, ...

Shifting your focus to metrics that capture customer intent and satisfaction, such as conversion rates and customer lifetime value, can provide a clearer, more accurate picture of true engagement.

Effective leaders employ strategic partnerships and diversification strategies to expand market reach and ensure sustainable ...

Customer satisfaction alone doesn’t guarantee loyalty; what matters is how customers value your offerings over competitors. Here are tools to gauge that loyalty.

Perdita, by sociologist Dylan Riley, is a beautiful attempt both to relive his marriage and to see the world through his late wife’s eyes ...

Then, these profiles are used to build campaigns and customer experiences that attract and retain high-value customers. Forbes Advisor researched the best customer data platforms to help you make ...

Book value and salvage value are two different measures of value that have important differences. Book value attempts to approximate the fair market value of a company, while salvage value is an ...

There are a number of investment styles to cater to investors looking for the best value stocks. Among them, the price-to-book ratio (P/B ratio) is an easy-to-use tool for identifying low-priced ...

Assuming a 15-year lifespan and including everything from initial purchase to end-of-life care, the total lifetime cost of ... and assessed customer experience, industry standing and availability ...

Recommended New ‘time-slip’ book that’s a must-read for His Dark Materials fans Tim Burton says it’s ‘really wrong’ to cut offensive language from Roald Dahl books America’s next ...