The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

D uring CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of ...

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...

Say goodbye to Dell's XPS model naming conventions, and hello to something the company hopes is easier to understand, as Dell ...

Just about every major laptop manufacturer showed up to CES 2025 on their A-game. Experimental designs, next-gen components, ...

At CES 2025, Dell announced a major rebranding, consolidating its product lines into Dell, Dell Pro, and Dell Pro Max to ...