One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

FOX News Media’s special programming surrounding the inauguration of President Donald Trump and Vice President JD Vance was the highest rated in cable ...

NEW YORK – January 21, 2025 – An estimated 24.6 million viewers tuned in on Monday, January 20, 2025 to watch the inauguration of Donald J. Trump as 47th president of the United States, according to ...

Monday's ceremony follows the usual pattern for presidents beginning a second term. Donald Trump ‘s second inauguration as ...

That’s a lower total than what was achieved by both of the two most recent inauguration broadcasts: 27% below the 33.8 ...

The 2025 inauguration also saw a 19.75% viewership downtick from Trump’s first inauguration in 2017, which scored 30.64 ...

The second Presential inauguration of Donald Trump averaged 24.3 million viewers, a audience lower than Biden in 2021 (33.8 million) and Trump in 2017 (30.6 million).

The right data is critical to make sure you’re speaking to your target audience in the right places. In Nielsen’s 2025-2026 Upfront/NewFront guide, we dive into the trends driving today’s changing ...

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