According to research by Accenture, 65% of consumers are influenced to buy a brand, product or service by the words, actions, values and beliefs of a company’s employees—not just the CEO or ...

A new study suggests that even across cultures, there is a lot of similarity in where humans find purpose in life and how it brings us fulfillment.

A Study Says Your Company’s ‘Purpose’ Can Increase Returns By 400 Percent. ... for example) based on 10 years of empirical research involving 50,000 companies.

For decades, retailers avoided investing in a purpose because they felt it wouldn't pay off. But new research from Accenture found that customers young and old do care about a brand's ethics and ...

For the study, I analyzed answers provided by 295 undergraduates to questions about whether they did better academically if they had a sense of purpose and gratitude during the COVID-19 pandemic.