Gen Z accounts for 20-25% of the online lifestyle market, valued at around $4 billion in gross merchandise value, according ...

Todd McNab, vice president of client strategy for direct marketing solutions at Quad, shares how Generation Z feels about ...

Generation Beta might still be in diapers, but Gen B, like the generations before it, will irrevocably change consumption, ...

On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...

When Generation Z speaks, the world listens. Born between 1995 and 2012, this digitally fluent and socially conscious ...

In recent years, shopping malls – once the central hangout for teens – have seen a decline in foot traffic. Thrift stores, ...

Z, the digital economy is reshaping consumption patterns and values, thus transforming how, when, and why consumers connect ...

High-end brands are moving from metros to smaller towns in India, driven by Gen Zs focus on sustainability and evolving ...

One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...

New research from SAP Emarsys suggests Gen Z shoppers are expected to drive £2.5bn in spending during the January sales.

Research lays bare what is most important for each generation when finding a new job, with company reputation deemed as ...