The power dynamic in the workplace is shifting as young workers prioritize individuality and meaningful work over climbing ...

According to Warren Buffett, true investment involves committing capital with a long-term goal of generating returns from an ...

An anxious generation turns to functional foods and beverages and alternative medicine, inspiring better-for-you innovation.

The world is changing so fast, that Gen Z seems to be leaving Millenials in the dust, creating a divide that feels larger ...

Hirt said Gen Z commonly experiences historical nostalgia, a form of nostalgia where an individual may not have personally ...

LTK's Creator Marketing Trends Report highlights the growing influence of creators in shaping consumers habits and the ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

Embedded Auto Insurance Study findings reveal that though the cost of vehicle ownership is at an all-time high, market ...

In Pakistan, Gen Z and Gen Alpha blur the lines of age-specific marketing, with the same products ... adopt a data-driven approach and monitor trends, experiment with engagement techniques ...

Gen Z is here, and not just the future—they are the NOW. Born between 1997 and 2012, this group represents a significant ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...