As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

Who What Wear UK's 26-year-old social media editor—keep you updated with my mood of the month and the most exciting things ...

Within the realm of MoneyTok — financial content on TikTok — a popular trend is the "dupe economy." As the phrase implies, it ...

From our daily interactions with this audience, it’s clear that Gen Z expects more from the retail experience than past ...

Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

As snow falls across some states and temperatures drop, the demand for cozy, durable, and stylish outerwear peaks. According ...