From our daily interactions with this audience, it’s clear that Gen Z expects more from the retail experience than past ...

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Within the realm of MoneyTok — financial content on TikTok — a popular trend is the "dupe economy." As the phrase implies, it ...

Generation Z's approach to brands is part ... She is not loyal to any one brand or store. Instead, she shops wherever is most affordable. She rarely goes to a physical store to try clothes on ...

Projected to grow to $8.6 billion by 2027, as per Lumikai, the gaming industry in India is driven by Gen Z at its heart. For brand marketers ... In fact, research shows that most Indian gamers are ...

so 2025 is sure to be defined by whatever she and her brand does next!” Gen Z has a significant impact on the beauty industry today; they’re the generation responsible for dictating market ...

Who What Wear UK's 26-year-old social media editor—keep you updated with my mood of the month and the most exciting things ...

Asked about sustainability initiatives, consumers say natural ingredients (41%), no animal testing (37%), and recyclable packaging (20%) are the most important when considering a brand. “Gen Z ...

Baby Boomers were the ones most critical of the outfit ... founder of Australian lingerie brand Chouchou Intimates, has a team made entirely of Gen Z workers and has noticed an increase in shorts ...

In a blog post full of marketing gobbledygook, McCrindle explained their rationale: Generations X, Y, and Z closed ... No one says “Generation Y.” “Millennial” is one of the most memorable ...