At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

From our daily interactions with this audience, it’s clear that Gen Z expects more from the retail experience than past ...

Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Discover more data.

A world heritage listing - alongside new sparkling and fruity 'cocktail' types of sake - will be the beginning of a ...

These were found to be the 10 most expensive states for Gen Z to live in. Methodology. For this study GOBankingRates analyzed each U.S. state to find the average monthly expenses and the highest ...

These were found to be the 10 most expensive states for Gen Z to live in.

The fate of Gen Beta kids will largely hinge on their millennial and Gen Z parents, who welcome technology as a learning tool but are also wary of the risks of overexposure, according to experts.

For many of us, the end of December is when we take stock — of our accomplishments, our blessings, our losses, our pants that ...

underscoring the need for brands to stay ahead of generational trends. Below, see the list of the most notable generational groups, starting with the latest cohorts, including Gen Beta and Gen ...