Jellycat and Squishmallows purchases by millennials, Gen Z are boosting soft toy market
The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...
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Gen Z don’t care if you think it’s ‘dumb’ they carry stuffed animals around: ‘Brings me a little bit of happiness’
Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...