A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors.

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Today, Google Ads Liaison Ginny Marvin announced that Accelerated Mobile Pages (AMP) support is now available for all websites in Google Analytics 4 (GA4).. Marvin stated, “Today, we’re ...

GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.

For the new acquisition reports, Google has introduced additional traffic source dimensions. These dimensions are accessible when the 360 platforms are linked and applied at the event, session ...

Content marketing, the strategy of creating and distributing media that supports a product or service message, has become a go-to strategy for connecting with customers. Content has become more ...