For instance, Gmail has a "not spam" button when you click on a message in the spam folder, while Yahoo will "whitelist" any address that is saved in your contacts list and provides a "this is not ...

People will mark your email as spam just because it looks like spam. Here's how to avoid that--and create stronger connections with your prospects.

That alone can prompt your subscribers to mark your emails as spam. In fact, 78 percent of people complain about an email simply because it “looks like spam.” ...

Yahoo has taken new steps to sharpen its Web mail service’s anti-spam capabilities, including the adoption of two commercial technologies and the testing of an open-source system, the company ...