As a reminder, a case study is a story of the customer's journey, and for a journey to exist, there have to be some obstacles to overcome. Here are some initial challenges many of our marketing ...

For example, a case study about a hair salon advertising campaign might use "How XYZ Salon Gets 15 New Customers per Week" to explain the outcome of buying and running an advertisement with your ...

Write up a case study – just a page or two. Set a challenge the company has or may face that falls within the remit of the executive job on offer. Give the same write-up to all candidates.