Google is bringing all its free ad-supported channels under a new Freeplay umbrella. Limited to the US and accessible through the standalone Google TV Freeplay app from the Google TV home screen, it provides access to 150 free-to-stream TV channels. The change went live for several Google TV users earlier this month itself.

Google TV FreePlay is your new streaming destination for 150 free TV channels baked into the Google TV platform.

Ahead of the launch of Google TV Streamer, the company’s new set-top streaming box, the tech giant is also bringing new updates to all Google TV devices. This includes a home panel that can control smart home devices,

We’ve entered a new era for Google in the streaming video platform. And smart home platform. And in the battle for the major players — that includes Amazon, Roku, and Apple — to keep customers within a single ecosystem while supporting all the accessories and doodads that we use every day.

After rebranding its free channel offerings last week, Google has now released a new FreePlay app experience and added more channels.

As part of its Google TV Streamer launch today, Google is bringing key feature from that device to Google TVs from Hisense, TCL and others.

A new Google TV update is introducing a new Google Home panel, a dedicated Sports page, an improved Ambient screensaver, and more.

Google has announced a massive Google TV update that brings three new Google TV Streamer features to all devices.

The Google TV streamer box has already reached some end-users before its international availability and unboxed.