These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Explore how brands are adapting to the attention economy of Gen Z and Alpha, utilizing strategies like short-form video ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

The Nation Newspaper Nivedigital Academy Launches Nigeria’s First Agency-Based Digital Marketing Training Program with AI ...

When personalization fatigue sets in, reducing friction—not targeting harder—becomes the fastest path to trust, conversion ...

As new tools continue to drastically redefine the digital landscape, competitor analysis tools provide invaluable information ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

Brand partnership exec Tom Cestaro has launched his own company, Mulberry Street Entertainment, after more than two decades ...

Fresh thinking meets practical insight in philosophy picks that support creators and entrepreneurs seeking steadier ideas, ...

Andrew Raabe has been appointed CFO of Chicago-based Lou Malnati’s Pizzeria. In this position, Raabe will oversee the company's financial strategy, accounting and financial operations, supply chain ...