Now, many marketing professionals use the framework of a “decision journey” to describe consumers’ decision-making processes. 4 Consumers on a decision journey are not assumed to ...

Chain-of-thought monitorability could improve generative AI safety by assessing how models come to their conclusions and ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel ...

Emergent large language models (LLMs) such as OpenAI’s ChatGPT (particularly its latest iteration, GPT-4), Claude AI and Gemini have demonstrated limited decision-making. In this article, we ...

Understanding human decision-making has been a central goal in psychology for decades. Researchers have long sought to design ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and ...

• We discuss how language models might change decision support systems. • We argue large language models are more versatile than prior decision support tools. • We propose that such versatility ...

Agentic Artificial Intelligence vs Agentic Human Intelligence. GETTY. Many organizations implementing AI agents tend to focus too narrowly on a single decision-making model, falling into the trap ...

Consumer Decision Making is a contest based on consumer observation, comparing, and making fact based purchases. A team of 3-4 youth are given classes to judge based on a scenario. Class options are ...