Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach. In what could be the most confusing rebrand ever, Dell announced during CES 2025 that it’s ditching those famous lines for all-new ones,

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the focus is on the company name.

Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The devices feature a new naming convention designed

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might