Prices for Super Bowl ads have risen to a record of over $8 million, with sponsors purchasing around 10 of the most-expensive 30-second spots for the Feb.

The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year, an estimated 123.7 million viewers tuned into the game, according to Nielsen.

You didn’t think AI ads were going to end at those uncanny valley Coca-Cola polar bear commercials, did you? No, that’s just the start, and the deluge will begin on Super Bowl Sunday. Per a report in the The Hollywood Reporter,