Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

The firm's Big Data + Panel measurement includes ratings from cable, satellite set-top boxes and smart TVs across 45 million ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

In the US, the Media Rating Council (MRC) has accredited Nielsen's 'Big Data + Panel' national TV measurement system, which ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...