Kapuso family game show ‘Family Feud’ and Kapamilya noontime variety show “It’s Showtime” continue to dominate daytime and ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

Seattle motorists are 130% more likely to own a Tesla than the national average, and 115% more likely to drive a Subaru, ...

YouTube reaches 63% of Black adults and 44.4% surveyed said that they have purchased products based on YouTube content – outpacing word of mouth (43.7%), Facebook (35.7%), Instagram (32.8%) and TikTok ...

Sixty percent of marketers used a Nielsen alternative in 2024, although they may have used Nielsen as well, according to a November survey from market intelligence firm Advertiser Perceptions.

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report. After nabbing a 10.8% share in November ...

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...

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