Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
Marketing Dive20h
Nielsen’s latest MRC accreditation returns it to measurement pole position
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
TV Technology1d
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...
Will Paramount Drop Nielsen? TV Networks Demand Better Metrics, but Legacy Ties Make It Tough | Analysis
challenges Nielsen's ratings measurement dominance and highlights how the upended TV ecosystem is impacting the advertising ...
Deadline.com7d
‘Carry-On’ Dominates Nielsen Streaming Charts Leading Up To Christmas, ‘Virgin River’ Comes In Close Second
The Christmas airport thriller topped all of streaming in the U.S. from December 16 to 22, according to Nielsen. In its first full week on the streamer, Carry-On managed 1.92B viewing minutes ...