The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

Dell Technologies Inc. is rebranding its PC lines to simplify naming conventions by ditching older names like 'XPS' and ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...

Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Alienware, the brand of gaming-focused PCs Dell acquired in 2006, is exempt from the renaming. Many of the new Dell-branded ...

Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...