Despite recent surprise competition from the likes of DeepSeek, OpenAI remains the biggest name in AI right now. The company behind ChatGPT has experienced exponential growth in recent years, and as a result wasn't particularly anchored by a strong visual identity. That's all changed today with the company unveiling its first ever rebrand.

The AI powerhouse refreshes its visual identity, aiming for a more “human” look while integrating AI in the design process.

OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image. The Latest Tech News, Delivered to Yo

OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with AI innovation.