In poring over Technomic’s 2025 America’s Favorite Chains data, one thing became abundantly clear: younger consumers love a nostalgic dessert restaurant brand. The report not only features America’s ...

Learn about the impact of divisive politics on Gen Z's emotional well-being. Gain insights into how external societal factors influence the perceptions and priorities of young people.

Born from 1997 to 2012, Gen Z entered the financial world earlier than their predecessors. They are 45% more likely to start investing by age 21 than millennials were. But it’s not just their early ...

Zers consider breaking various office rules acceptable, and nearly 30 percent 'catfish' recruiters for jobs they don’t want.

On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...

She's the face of a Trump-supporting Gen Z movement and the youngest White House press secretary in history. Now Karoline ...

Bungoma Goliath, in a viral video, has asked the government to help him avert an imminent identity confusion by Bradly ...

Now, a new survey reveals that even Gen Z hiring managers find their own generation the most challenging to manage.

The world is changing so fast, that Gen Z seems to be leaving Millenials in the dust, creating a divide that feels larger ...

Chip-scale DNA synthesis enables large-scale DNA data storage, but unbiased retrieval remains challenging. Here, authors introduce MPHAC-DIS, an energy-based amplification strategy enabling ...

Due to chip shortages, inflation, and the slowing pace of advances in tech, this generation of consoles has not come down in price the way previous generations did. In this environment ...