Presenting complex technology in simple and engaging terms starts by understanding your audience and their level of tech ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market.

Launching over 50 products globally is a voyage that tests every facet of marketing insight, from understanding diverse ...

Elevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much ...

In the fast-paced world of e-commerce, efficiency and accuracy are paramount. With countless products, categories, and ...

While AI in email marketing can increase efficiency, it also has many risks. Here’s how a more balanced approach can help ...

TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, today announced a strategic collaboration with platform ...

To survive the marketing game of the competitive modern-day business world, B2B companies are turning to user-generated content (UGC).

The international vice-president of marketing at the audio equipment maker’s parent company, Harman, tells Tim Healey that it ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

Customer centricity in digital marketing extends far beyond a mere mindset, it is a strategic imperative that involves ...