Sportswear brand Puma and energy drinks giant Red Bull are among 11 brands that have been recognised for implementing industry-leading purpose-driven campaigns that are delivering ...
Annual Laureus Sport for Good Index recognises brands using sport to drive positive social and environmental change.
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Key ‘evidence’ emerges as Red Bull urged to swap Sergio Perez for Valtteri Bottas – round-upSunday’s F1 news includes “evidence” emerging in the tyre-cooling row and Red Bull being urged to replace Sergio Perez with ...
The learning curve of new sponsors in motorsport: learning how to make the most of every opportunity
Like anything complex, sponsorship requires a learning curve, a gradual process of learning how to make the most of the ...
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