For home care agencies, CRMs are the future of marketing. These tools allow you to streamline the journey from lead to client ...

FIVN's collaboration with ServiceNow to integrate a comprehensive AI-empowered solution may bode well for the stock.

Left Main REI, a pioneering real estate technology company, has announced a major investment round backed by Charlotte Angel Fund, the owners of BatchService, and other key investors. This funding ...

See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer ...

The market for customer relationship management (CRM) software and services is growing rapidly. Total revenue of more than ...

Optimising your audience and media strategy Learn how to surface ideal customer profiles and ‘in-market’ audiences in new ...

When Amazon Web Services Inc. launched Lambda 10 years ago, it was a bold experiment that would go on to reshape the cloud ...

Invoca, the leader in revenue execution platforms, today released its second annual State of AI in B2C Digital Marketing ...

Discover the benefits of sales automation and explore practical tips and examples to enhance your sales process today.

Having customers’ trust in your brand is vitally important, especially when it comes to rolling out a go-to-market strategy ...

In my April 2024 CRM column, I pointed out the fact that from the first sales performance study CSO did, in 2004, to the Sales Mastery’s most recent, in 2024, the win rate of forecast deals is ...

This year, the book is celebrating its 25th anniversary. Over the past 25 years, the digital landscape evolved dramatically, ...