“This campaign uses innovative technology to bring people even closer to the brand in ways never seen before,” says Rahman, ...

Creating an excellent customer experience requires adopting a people-centric approach to business decisions and actions.

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Marketers can draw on principles from the Center for Humane Technology to adapt harmful technology practices into more humane ...

When Amazon Web Services Inc. launched Lambda 10 years ago, it was a bold experiment that would go on to reshape the cloud ...

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The market for customer relationship management (CRM) software and services is growing rapidly. Total revenue of more than ...

For home care agencies, CRMs are the future of marketing. These tools allow you to streamline the journey from lead to client ...

Analyst Bradley Sills of Bank of America Securities reiterated a Buy rating on Salesforce (CRM – Research Report), boosting the price ...

Writer has raised $200 million at a $1.9 billion valuation to expand its enterprise-focused generative AI platform. The ...

A Look at Salesforce’s Core Functions In essence, Salesforce helps businesses monitor customer engagements and manage the ...