Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it ...

Weibo Corporation ('Weibo' or the 'Company') (Nasdaq: WB and HKEX: 9898), a leading social media in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended ...

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech ...

Rocket Agency’s team has grown with the additions of industry talent and Rocket Academy graduates.The announcement:Rocket ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Influencer marketing budgets are still expected to grow in the U.S., but the fate of TikTok’s future in the country, as well as economic uncertainty spurred by the Trump administration’s tariffs, ...

Social media is redefining how consumers discover and trust products and companies, brand leaders said at a March 9 event at ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the ...