Koepp expanded on this: "In the last 10 to 15 years, horror has really been prominent and changed. Gore and jump scares are huge. When people hear horror, they think of that. When

Koepp's writing is thorny and cuts deceptively deep, like a scrape that looks like a surface wound until it won’t stop bleeding.

The entire film is shot entirely from the ghost's point of view, the audience haunting a family that has recently moved into a New Jersey home, not realizing that something was already living there. Critic Sean Burns says it's a great gimmick,