The U.S. is one of only two countries that legally allows drugmakers to advertise products directly to patients. There are ...

How is the operating environment impacting your team, clients and partners?Commercial television broadcasters are operating ...

Deposits rose by an average of 14% at each branch in counties where banks advertised on TV, a new academic paper finds. The ...

Kontoor Brands-owned Wrangler unveiled its first global advertising campaign since 2021. Called “Good Mornings Make for ...

Elisabeth Rosenthal Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a combination of immunotherapies to treat […] ...

Paramount Advertising is the centralized team that manages domestic multiplatform ad sales across CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+, Pluto TV and other properties. The number ...

The aim of the lab is to create and deploy "more personalized, engaging, and effective advertising experiences," LG says.

Mari Pepin, a previous contestant from ABC's "The Bachelor" franchise, tells CNBC about the financial side of reality TV ...

Groups backing Vice President Kamala Harris have reserved $332 million worth of airtime. Just about $194 million in ads will ...

Spectrum now includes Broadcast TV and regional sports fees in its advertised prices. Other cable and satellite providers ...

Local mornings news stations such as ABC, WGN and FOX are tasked with retaining and gaining audiences as viewers shift away ...