A new study, by the University of Bristol and Ipsos, adds to mounting evidence showing gambling marketing needs much stricter ...

The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

LONDON: Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new Chief Executive Laurent Freixe seeks ...

Australian Digital Holdings TV, chaired by former ABC board member Maurice Newman, said it would commit to making more local ...

Following the withdrawal of the SABC Bill, the national broadcaster is running out of time to come up with a plan to fix its ...

In her role, Sivajee will oversee research, communications, brand performance and lifecycle marketing for TEGNA’s local TV ...

Golf News Net (GNN), a leading golf media company focused on news and entertainment content, and TVIQ, a leader in global CTV ...

Argentina, Australia, Canada, Ukraine and the US - have alleged that India provides excessive market support to wheat and ...

In this letter to the editor, former advertising director Nigel Pullman shares his memories ... However, Pearson saw the need to expand their TV interests, and Colin was the obvious man to lead it. So ...

There are few images more indelible in the history of American dance: Judith Jamison, regal and passionate in white leotard ...

Advertising Archie McPhee designs many of its own toys ... There are signed rubber chickens, including one from longtime Midwestern TV horror movie host Svengoolie (think Elvira in a top hat and ...