Kontoor Brands-owned Wrangler unveiled its first global advertising campaign since 2021. Called “Good Mornings Make for ...

Deposits rose by an average of 14% at each branch in counties where banks advertised on TV, a new academic paper finds. The ...

The U.S. is one of only two countries that legally allows drugmakers to advertise products directly to patients. There are ...

Previously, telecom subscribers were responsible for opting out of marketing calls. However, this has now changed, and ...

The three TV firms have revealed a proof of concept for a “cross-broadcaster multi-outcome panel” called Lantern.

The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich ...

Groups backing Vice President Kamala Harris have reserved $332 million worth of airtime. Just about $194 million in ads will ...

Paramount Advertising is the centralized team that manages domestic multiplatform ad sales across CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+, Pluto TV and other properties. The number ...

Also: U.S. ad spending keeps growing (but at a slower pace), the messed-up data that marketers have on an Ad Age writer, ...

Spectrum now includes Broadcast TV and regional sports fees in its advertised prices. Other cable and satellite providers ...