But the truth about these eyeshadow sticks is that they're truly such a unique makeup purchase. I can't wait to play with ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Offering warmth and a touch of sparkle, we're recreating the actress' sultry - yet deceptively simple - eye look ...

A crisis for Hollywood makeup artists. In the wake of the Los Angeles wildfires, actor Jean Smart took to Instagram to ...

Our editors share their top picks worth buying at Walmart’s long weekend sale, including deals from Beautiful by Drew ...

In 2024, ColourPop embraced a more traditional approach to its Valentine’s Day collection. The Lost in Love collection ...

In its online "brand center," Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol, calling the latter "a beacon that guides ...

Those of us adhering to frugal budgets may feel excluded when we're getting inundated with ads for luxury items. Even if they ...

ColourPop takes inspiration from BookTok and the popular dark romance genre for the beauty brand's Valentine's Day 2025 ...

"The benefit of using an under-eye setting powder is to ensure your concealer stays in place and keeps creasing to a minimum," explains celebrity makeup artist Buster Knight. "It takes the unnatural ...

Walmart Plus is a membership program designed for frequent Walmart shoppers. The subscription service competes with the likes of Amazon Prime and My Best Buy. Walmart Plus offers subscribers in ...

Sonakshi Sinha slipped into an all-black outfit that effortlessly blended comfort with chic street-style aesthetics. The ...