Ingredients in Focus is Food Dive’s bite-size column highlighting interesting developments in the ingredients sector. Taurine is a common ingredient found in energy drinks and scientists are now ...

Report on how AI is redefining market landscape - The global energy drinks market size is estimated to grow by USD 40.04 billion from 2023-2027, according to Technavio. The market is estimated to grow ...

Some people swear by energy drinks for mental alertness and better focus to complete a goal with more endurance or imp ...

Oliver Oakes and Christian Horner were the Formula One bosses with most to celebrate after last Sunday's Sao Paulo Grand Prix ...

One of Red Bull's Formula 1 teams is set for a new name come the 2025 season, their CEO has confirmed. Austrian conglomerate ...

Christian Horner has cemented his status as the highest paid F1 team principal, with Red Bull’s accounts revealing that he received an 11 per cent pay rise in 2023. Red Bull produced the most ...

New Zealand has some of the best mountain bike trails on Earth, and Cardrona Bike Park is an insane downhill MTB destination with perfect jump trails, freeride features and epic dirt go karts to race.

Red Bull senior advisor Helmut Marko has fired shots at Lando Norris by saying that the Sao Paulo Grand Prix showed "who the real champion is." The comments arrived after Norris' championship ...

Sportswear brand Puma and energy drinks giant Red Bull are among 11 brands that have been recognised for implementing industry-leading purpose-driven campaigns that are delivering ...

Red Bull extended Sergio Perez’s contract in June in the hope of boosting his confidence. Nearly six months later, they surely regret it. Perez delivered the results required at the start of the ...

Red Bull have a variety of options to assess heading into the 2025 season, and they don’t appear to be too keen on many of them. Promoting Yuki Tsunoda to Red Bull despite four years of Formula 1 ...

Sit back and catch the very best live events from around the world on Red Bull TV: from the Red Bull Cliff Diving to Red Bull Batalla, you can watch it all right here.