The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
In November, the Media Rating Council approved Nielsen’s integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon’s Thursday ...
Donald Trump is remaking the traditional boundaries of Washington, unleashing unprecedented executive orders and daring anyone to stop him ...
While the rest of us were celebrating the New Year, George Ivie was celebrating his 25th anniversary as the CEO and executive director of the Media Rating Council -- already the longest-running ...
The International Cricket Council (ICC) delegation has arrived in Pakistan to review preparations for the upcoming ICC ...
The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, ...