Joe Gibbs Racing signed a multi-year deal with King's Hawaiian as Denny Hamlin's main sponsor for four NASCAR Cup races in 2025 after losing his FedEx deal.

Denny Hamlin has solidified his reputation as one of NASCAR’s most consistent drivers. The post Joe Gibbs Announces Major Sponsor For Denny Hamlin, Makes Huge Profit From RFK Racing's Internal Conflict appeared first on EssentiallySports.

Some major sponsorship news has come to light in the NASCAR world, as Denny Hamlin and Joe Gibbs Racing have added King’s Hawaiian to their rolodex, the team announced via X on Wednesday.

Joe Gibbs Racing decided good wasn’t good enough after the 2024 season, and it makes for an intriguing year ahead for the organization. Three of the four Gibbs teams look different than last year,

King’s Hawaiian will sponsor Denny Hamlin in the NASCAR Cup Series in 2025 and beyond, Joe Gibbs Racing announced Jan. 22. The company adorns Hamlin’s No. 11 in four races this year: Atlanta Motor Speedway in June, Daytona International Speedway in August, Bristol Motor Speedway in September and Martinsville Speedway in October.

King's Hawaiian will serve as a four-race primary sponsorship partner for Denny Hamlin and the No. 11 Joe Gibbs Racing team during the 2025 NASCAR Cup Series season.