One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV ...

Carry-On wasn’t just dominating Netflix in the week leading up to Christmas. The Christmas airport thriller topped all of ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first ...

Record snowfalls were reported from Texas to Florida on Tuesday, but that doesn't negate the fact that climate change is warming our planet.

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...

The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts ...