Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless battery of cheap online ads on which they (clients) spend nearly all ...

Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t about what you need; it’s about what you want. It’s emotional. It’s ...

Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy's Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they'd really started. Now Barclays, 23 years ...

The best laid plans of agency holding companies can come unstuck with the appointment of a new CMO and WPP finds itself in ...

Leading biscuit brand McVitie’s and the London based creative agency To Boldly Go have won Ocean Outdoor’s inaugural Digital ...

Even the mainstays of the FMCG world, long the main money providers to network agencies, are making their own ads now - ...

Newish AMV BBDO CEO Xavier Rees, former CEO of Havas London and before that senior at adam&eveDDB, has made a big move in ...

Fold7 is producing some interesting stuff and here it is for Amazon’s Audible, as ever a case of Amazon judging the zeitgeist with podcasts seemingly taking over the world and producing unlikely ...

Even if you're doing fine it's becoming increasingly inescapable that the world around you is a pretty miserable place. Quite ...

Revolut is launching a new global campaign -'Money possibilities' - through Anomaly plugging its flexibilty in a confusing ...

Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency Ogilvy. The mutual, which recently took over Virgin Money, has shortlisted Mother, ...

Tourism Ireland which moves from Publicis after 13 years. The switch follows a statutory seven year review. Tourism Ireland ...