A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and defend upper-funnel spend. Let’s state a fact: Google Ads in 2025 runs on ...

On the seventieth anniversary of the U.S.-Republic of Korea (ROK) alliance, the leaders of the two countries declared that the Mutual Defense Treaty applies to cyberspace. The United States and South ...

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...

CEO Sam Altman called a strange graph in its GPT-5 presentation a ‘mega chart screwup.’ CEO Sam Altman called a strange graph in its GPT-5 presentation a ‘mega chart screwup.’ is a senior reporter ...

I was asked recently to take a closer look at the data for a website in Google Analytics 4 (GA4). This was for “Measurement Queen” Katie Delahaye Paine, a pioneer with over 30 years of experience in ...

There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...

A recent Faculty of Arts and Sciences report recommended that the FAS enforce a non-attribution policy for classroom speech — but professors questioned at a Tuesday meeting whether the proposed rule ...

Congress introduced the controlled foreign corporation (CFC) rules in 1962 to prevent U.S. taxpayers from deferring federal income taxes on income earned in closely held foreign companies, namely by ...

String theory captured the hearts and minds of many physicists decades ago because of a beautiful simplicity. Zoom in far enough on a patch of space, the theory says, and you won’t see a menagerie of ...